There are over 100 000 affiliate programs operated on the Internet in the US alone. Why should any webmaster choose your program over someone else's?
You could pay your affiliates more, but that would cost you more, and attract fraudulent clicks. You could provide your affiliates with sublimal message ads, but that would be illegal
Or, you could sign up to the free Wow Affiliates Affiliate's Code of Conduct!
In a recent survey, 20% of respondants said that they worried about whether an affiliate program would track all the traffic they send through. Of these, 95% said that some sort of certificate or seal would reassure them that their ads would be tracked properly
The Affiliate's Code of Conduct is a set of guidelines which a company operating an affiliate program agree to. They are to:
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If these guidelines are met, then you can submit your affiliate program to be included in the scheme. Once you application is received and accepted, you will be provided with a certificate and a set of logos. Display these on your website, with a link to your certificate, to instantly and cheaply attract more affiliates to your program!
Want to see the example certificate?